Mazda Training Experience
An interactive mobile gaming experience was built to support Mazda's release of their new CX-50 car model, with three custom browser games that increased engagement and participation in the training process.
Project highlights.
Full mobile support as a touch-based web game so dealers could participate on their desktop or mobile device via a simple web URL.
Countdown and automated availability of games on specific release dates to support a tiered training approach.
Secure SSO login to existing Mazda user database, increasing ease of use and removing the requirement of additional registration steps.
Nationwide real-time score tracking of games, with the ability for administrator to export and view results that they used to give awards.
Detailed logging of player actions and participation, including times and suspicious activity to preserve the integrity of the training process.
