Invitae

Ciitizen + Invitae's website integrates complex search and data points for thousands of health providers, empowering users to sign up and take control of their private health information.

Project highlights.

Increased client engagement significantly by providing real-time accurate privacy-related data points on thousands of health providers.
WordPress CMS was customized for scalability, security, and ease of organizational user management of website content.
Automated bulk data processing for thousands of providers saved hundreds of hours of manual Excel calculations.
Custom plugin for SalesForce data sync removed the need for multiple manual processing steps and reduced human error.
Direct integration to multiple marketing / analytics platforms to track and monitor the website performance over time.