Search Engine Optimization Process

OSignite is not your average SEO firm. We are a full service, highly experienced group of individuals who will help you build your internet presence into a fully faceted part of the business model. Many companies build a website as an afterthought, and then wonder why they cannot compete online at a high level. There is no secret, a strong website presence takes time, skill, and constant maintenance. We use proprietary tools and highly refined methods to increase your web traffic and streamline the business.

The Methodology: How It's Done

Many companies will be very elusive about their methods, as the truth of the matter is that some will take shortcuts in order to get temporary results. We recognize the flaw in this thinking, as we are heavily invested in the long term success of our clients. Search engines such as Google are very sophisticated, and 'black hat' SEO methods will be met with the permanent banning of a website. The wild black hat methods also generate falsely high traffic from visitors that are not actually interested in your product or service.

Our own methodology includes building a strong basis by optimizing both the code, html tags, and content on your current site. From this strong base, we will network with like minded websites to generate legitimate, one-way links that are strong indicators of credibility in the eyes of search engines (particularily Google). Article content submitted to several exclusive websites, as well as targeted press releases also generate interest and credibility for your offerings. The newest methods of generating interest in a website also include utilizing social bookmarking, social networks, and powerful engines such as Twitter.

Search Engine Optimization is an industry that changes constantly, and having a dedicated group of professionals who are highly motivated and available to optimize and update constantly is invaluable.

Why Optimize? Why Not Just Advertise?

This is a valid question, and one that many companies will glaze over in their desire to simply aquire clients. We will fully analyze your situation before agreeing to a search engine optimization service offering. Many companies, especially those who compete directly on a national level or with many competitors at once can receive better Return on Investment from direct internet advertising. Advertising in this method gets you quick results, and easily trackable conversions right from the start. Ask us about our PPC Campaign Management (SEM Services) if you feel your company fits into this category, or simply would like an assessment.

However, many businesses can receive a much larger traffic and conversion boost over the long term from regular search engine optimization. For example, an article or press release that is distributed to the correct mediums can generate hundreds or even thousands of clicks from a single source. An equivalent paid advertisement can only generate a fraction of the clicks when compared on a long term cost basis. The benefit of having a website that shows up under the top 10 for a popular search term, also, cannot be understated. This sort of exposure shows legitimacy and professionalism for a business in any industry, as more and more internet users understand the difference between normal (organic) search results and paid advertisements.

Service Levels and Costs

The cost of our service is extremely important to any business, and we have structured our professional fees to generate a health ROI for almost any small, medium, or large company. At OSignite we try to build long term relationships, and thus will make an honest assessment of your business model and what you can hope to get in return from the investment. We provide full detailed reporting every month, along with suggestions for improvement and basic training if needed.

Another factor that sets us apart is the ability to sign up for very short term contracts. We do not sign our clients up for extremely long contracts, as we feel that our service offering is so good that it is not needed. If at the end of your short term you cannot get the results desired, we will completely refund your current month fees, and allow you to cancel the service. That is our 100% guarantee, one we could not give if we weren't completely confident in the results we can provide.